Creativity Matters – Are We Really Serious About Creativity

“Creativity Matters – Are We Serious About Creativity” is part of the creativity matters series of reports examining the role of creativity within education.

Creativity Matters Are We Serious About Creativity

IVE, formerly CapeUK, have been at the forefront of research into creativity for 20 years. During that time we have produced a number of leading reports regarding creativity, what is creativity, what are its benefits, how it can be taught and what are the challenges t0 achieving that.

Originally produced in 2006, “Creativity Matters – Are We Serious About Creativity” examines some of the misconceptions about the role of creativity within education and some of the strategies schools can adopt to improve the creative skills of their pupils.

While the challenges facing schools have changed since then, much of this research remains accurate and provides valuable advice for schools that want to equip their pupils with a creative mindset, regardless of subject.

Read the Report

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